Content Considerations by Visitor Segment
Museums have a good number of people (infrequent and regular visitors), who have a need for fairly general information.
Museums have a good number of people (infrequent and regular visitors), who have a need for fairly general information.
Museum interpretation professionals are creating content for people who generally know less than them. Getting the right amount of content
Content in museums where theory becomes practice. The best-laid plans of mice and curators are exposed to visitors. Then the
When planning content, interpreters need to perform a weird type of math. After they formalize their process and create their goals,
Hack the Bureaucracy ( #MuseumNext 2018) Note: These are my notes from my MuseumNext London 2018. I presented with Paul
This graphic illustrates the relationship between the museum and visitors content desires. Notice there is an overlap as well as places
The ideal interpretive approach is about blending staff ideas with visitor insights. First and foremost, the team should consider
Helping visitors engage in collections is a primary concern for museums. Museum professionals often partner with various vendors, consultants,
The best writing is complex. Persuasive text needs to inform in order to convince the reader. Inspiring texts often grow
Thinking systematically about content creation requires having a facile ability to navigate between communicating the overall idea and articulating