Projects
Website Relaunch
Goal: Website content that balanced what the museum wanted and what your audience needs, while maintaining brand standards and supporting usability.
Results : Updated boasted website increased views by 200% within a year of launch. Users reported increased usability and appeal.
Multimodal Marketing Campaign
Goal: Announce the brand’s centennial through educational content.
Results : Created a multimodal campaign included branded vehicle, game, and free publication. Reached every zip code in county and received press attention.
Social Media Strategy & Implementation
Goal: Launch a presence on TikTok to increase awareness of the brand.
Results : Reached more than 12 million viewers in a year with 645K likes. Received press attention and wide word of mouth.
Safety Communication Campaign
Goal: Helpful, clear, and brand appropriate needs to communicate updated safety procedures due to COVID-19 onsite and online.
Results : Won the Visual Communications Silver Award in 2020 from the Ohio Museums Association.