Museum Education 2018 Trend Forecast

Last month, I put a call out on Twitter for museum professionals to share their predictions for 2018. Before we get into the trends, it is useful to share the respondents’ collective vision of museums and the field.

What is a museum?

I invited participants to share their definition of a museum in 140 words (The survey was produced before #280characters). The themes of the responses could be categorized into three big themes:

  1. Object-oriented: Respondents used works like objects, conservation, and loan.
  2. Social Space: Words like institution and space were often paired with words like gather and community.
  3. Learning focused: The responses described the broadest sense of education, including scholarship, experiences, and interprets.

What is museum education?

 

Respondents were asked to give five words that defined museum education. The terms were overwhelmingly positive, with only 1/3 having negative connotations. Most of the positive words related to the output of museum educator and the experiences of visitors. There was a broad span of terms, including words that describe specific activities like workshops and terms that describe methodological approaches like engaging. Some of the terms might connect to values held by practitioners, like flexible, creative, dynamic. A few respondents shared words that might indicate changes in the field like transforming and evolving.

The negative and ambiguous terms related to the working in the field. Some words like comfortable and complex can be seen as positive or negative. Other words like undervalued and frustrating are clearly negative. These words often allude to the feelings of workers, feeling undervalued, underpaid, and stifled. Other negative words focus on the programs of museums and how they impact museum education like siloed, unchanged, and racially white.

Museum Education 2018 Trendcasting

Respondents were shared many issues about visitors, both generally and also specifically on K12. They shared their interest in developing programs that were relevant and experiential. The other major theme in responses were about social justice and access, as well as the training needed to be able to create equitable programming.  Above, one can see the relative importance of the major themes, and below one can see the nuance in the responses.

When seen together, museum education in 2018 would like to offer visitors a high-quality, inclusive experiences but feel real challenges in order to do so like funding and training. Educators are thinking about how to evolve to meet the learning needs of visitors. They are interested in finding ways to include narrative and responsive experiences to engage visitors. But, they are also thoughtful about the fact that diversity, access, equity need to be planned and supported.

The respondents discussed this tension between goals and funds in their trendcasting for 2022. The above graphic shows the aggregate of all of the long-form responses about museum education in 2022.In other words, museum educators do not foresee that the problems in the field will improve in the next five years. Digital and technology were big themes for the future, particularly AI. There were real concerns about balancing technology and collections-based experiences. There were also real fears about challenges for the future in terms of funding and staffing.  

 

Stepping up a level, looking at the projected themes helps clarify the biggest issues projected for 2022. Not surprisingly, there was a greater disparity in themes for the 2022 trends, as forecasting so far out is more challenging.  That said, notice the certain issues like disaster readiness appear on the 2022 themes list but were absent from the 2018 list.

Conclusion

The educators had clear expectations for 2018. Equity and access was a major theme, along with the perennial issues of schools and visitor experiences. However, funding and workplace challenges were equally important. Taken together, one can see a distinct tension between expectations and possibilities. Museum educators want to do more but are already strapped. In many ways, the 2022 projections indicate that there is a sense that the big challenges of funding and equity/access might not be addressed.

So, how as a field can we thwart the predictions for museum education 2022?

  • How can we address the issues of frustration in the field?
  • How we move our work into a supported position in our organizations?
  • What types of funding changes or expectation changes are needed?
  • How can we make real changes with equity and access so that five years from now we are looking at broader audiences?

What are your thoughts on the trends for 2018 or futureproofing the field for 2022?

 

Also, if you would like to look at the raw data, drop me a line at seema@brilliantideastudio.com 

Instagram and the Evolution of Museums (Blog/ Graphic)

Museums might be said to be on the higher-end of the leisure world. They have cache. If not, imagine the situation associated with the phrase, “We are at the museum today.” Now imagine being in the situation to be able to say, “we are at an amusement park right now.” Both are perfectly enjoyable, no doubt. But, the former is more rarified than the latter. Amusement parks bear their mission in their name–an outdoor space to bring joy. Museums, on the other hand, as a word is somewhat out of step with the current usage. The word denotes these sites as places for people to encounter the muses.  While certainly, no museum is actively discouraging convening with the muses, such spiritual-intellectual pursuits are just one of a range of experiences that the contemporary museum hopes to foster. Unlike amusement park, with only a century or so of history, museums have 400 of history. In the word of whip-fast brand pivots, museums change is glacial, but they have continued to evolve. This evolution includes slowly but surely fostering social media use by patrons about collections. These moments when the glacial change becomes apparent can confuse people. Every once in a while, the media bemoans changes to museums like the use of social in the galleries. But, hard as it is to believe, change has been part of museum culture since it began.

Change in Museums

Early museums began in Europe.  A museum, as described in the Ephraim Chambers Cyclopædia of 1750, is “any place set apart as a repository for things that have some immediate relation to the arts, or to the muses”, while a repository was “a store-house or place where things are laid-up, and kept.” In other words, early museums were set apart from warehouses by the act of curating meaningful arrangements. Museums were a place “to instruct the mind and sow the seeds of Virtue” as noted by Charles Willson Peale founder of the Philadelphia Museum in 1784. These spaces were meant to be visited by the well-heeled they have the proper disposition and pre-knowledge to appreciate the nuance of museum installations.  Museums were in keeping with a host of amateur activities pursued by gentlemen during their leisure.  Contemplation and conversation over objects were fun for a certain class of men.

 

The idea of museums spread quickly along the same networks that supported the colonialism of the age. By the early 19th century, museums were found on all inhabited continents. But, by this time, museums had already changed substantively. Rather than being for a select group of educated men, museums were now seen as a place for the general public.  Additionally, visitors were allowed to self-guide through museums rather than taking a prescribed tour of the galleries.  With the inclusion of all types of people, museums began to foreground their educational nature. In their first century, they could be assured an audience with the necessary foundations to understand the collection.  But, in the 19th century, as James Smithson, founder of the Smithsonian, said museums are “for the increase and diffusion of knowledge.” Museums were a way to share ideas with anyone.

Zoo Sign with Definitions

The 20th century saw a massive growth of museums.  These museums maintained and augmented their educational value. Most museums developed departments tasked with education. Spaces began to reflect this educational charge. Education was diversifying in the real world and museums met this challenge accordingly. But, museums also began to offer more entertaining ways to explore collections, like classes for children and lectures for adults.

The first decades of the 21st century have seen an exponential rise in the number of museums. Museums are no longer solely about collections but also ideas. More importantly, museums are fighting against many leisure spaces for visitors’ attention. Museum has met this challenge in innovative ways. I, myself, happily spent a career developing family guides, technology content, role-playing games, and social media campaigns. (I am the middle person in the picture :>)

 

Museums Now

Museums in many ways have returned to the roots. Rather than doing it wrong, visitors are taking up the charge of the early founders. People are enlightened by the muse in our galleries, taking and sharing photographs. Now, the question is how do we continue with the 19th-century ideal that museums should be for the broad public? Firstly, by encouraging and supporting the action of taking photographs. Social allows visitors to engage with the best intentions of museums in the language of our time. 

5 Big Ideas from #GoogleIO For Museums to Note #IO17 #MuseTech

Google I/O, that glistening moment when developers galore descend up San Francisco to hear prognostications, occurred mid-May.  The keynote speech offered some insight into Google’s vision on the next decade. Admittedly, GoogleIO 2017 is an exercise in marketing synergy and willing suspension of disbelief. The keynote had the feel of equal parts TED-talk, Home Shopping Network, Dad Jokes, and Nickeleon’s “You Can’t Do that on Television”, with a soupcon of Svengali. If you look past the hokey jokes and the corporate name drops, there were some useful harbingers of our possible future.

And, why look to Google I/O for futurecasting? As Sundar Pichai said Google “Uses technical insights to solve problems at scale for deep engagement.” If you can’t image the scale of Google, think of it this way. 1.2 Billion images are uploaded to Google Photo every day. With about 35,000 museums in the nation, all of the collections in the country could be uploaded in a week or so.

Google is masterful at understanding first world problems and addressing them.  Much of the undertone for Google I/O was that they were helping cure the stress of the era (despite the fact those stresses grew from tech like Google). With the power of scale, they are poised to continue to make civilization wide changes. (Think I am being hyperbolic? Reflect on the diffusion of the phrase “Google It”.)

Overall, Google I/O was all about artificial intelligence, where machines perform actions that had originally needed human thinking. If the mobile period was about touch, AI is about sight & voice/sound. AI is becoming more human in its meaning making, particularly in its seamless understanding of visual and textual data. The change to AI will have major social changes. Think about the changes that occurred with mobile. When a new platform is introduced, peoples’ modes of interacting change until those practices become naturalized.

So, what practices will become natural for our future visitors?

  1. Computers will be able to read images and text: Google Lens will make reading images increasingly sophisticated. For example, your phone will be able to “read” signs, turning the pictures into text. In other words, images, not just text, will be understood and acted on.  What does this mean for museums? The answer is two-fold. First, museums will have ever more robust tools to read images.  Second, it means visitors will expect handheld technology to make sense of the world seamlessly. They will not want keyboards, QR codes, or any barrier in the way of knowledge acquisition.
  2. You will talk to computers and they will talk back: Google Home now has 4.9% error rate for misunderstanding spoken words; this down from 8% two years ago. Soon, a variety of tools will respond to a voice command. What does this mean for museums? Again, bye bye keyboard commands. If you want to find the fiercest dino, you will expect to ask a technology tool and then expect that tool to respond in audio correctly. (Unless you are in an art museum. In that case, it will tell you that sadly, they got no dinos).
  3. Google Maps will go granular: Virtual Positioning Services (VPS) helps move AR forward. This tool was described in terms of shopping, where you will be able to know where anything is on a mapped shelf in a warehouse. What does this mean for museums? There are several possibilities here. First, virtual collection record-keeping might change collections management and collection access. Next, think about gallery wayfinding. VPS will be able to calculate people’s position to a few centimeters. Instead of using text to point people to a certain basket amongst 100 baskets, your tool will be able to point people to the exact basket that defines the genre.
  4. The artificial world will feel pretty real: Overall, experience computing more like the real world. Already, many students are enjoying AR. Google Expedition is a classroom app where students can experience coral reefs. What does this mean for museums? Firstly, our visitors of the future will be raised with AR as part of their regular experiences. This can mean that they will expect this of museums, though if we implement AR, they will have high expectation. Alternately, they might choose museums for their authenticity.  I suspect the future of AR in museums will be both really good AR and then AR-absent experiences.
  5. Promiscuous content will be the norm: Youtube is already a culture that fosters creative, iterative, and interrogative content. And other tools like Google Seurat are making it easier to render in 3D for VR. In other words, AR/ VR will become ever easier to implement even for citizen-technologists. Everyone will be doing it. What does this mean for museums? This to me is the most exciting point. The tools that were once in the hands of only a few are ever more quickly being available to many. Visitors of the future will not only be living in a milieu suffused with Artificial Intelligence but also be creators of such content. In other words, imagine your crowdsourced Instagram beta project crossed with robots, Pokemon, or Jurassic Park.  Alright, kidding. My point is that you won’t be able to imagine a specific outcome of these techs for our field. However, we should expect that technology will become ever more seamlessly human in its behavior; our visitors will expect our tools to follow suit.

This is what struck me about Google I/O.  What about you? What struck you? And, where  will that tech take our field in the future?

 

 

 

The Near-Future of Museum Education for K-12 Audiences

FutureEducationInfographic

 

This afternoon I had the privilege of participating in the North Carolina Museum of Art’s project, #NCMAAsk (search twitter for more), which is focused on museums, technology, and the future.  There were a number of issues that came up, but, many of them centered around hearing, listening, and flexibility.

Museums in their partnership with schools have can serve as advocates for students and teachers, but only if they are creating programming, experiences, resources, and spaces that respond to their needs.  In terms of advocating for teachers, it includes helping them out, it includes offering teachers the language that they can use to communicate the importance of the arts to their higher ups. It terms of advocating for students, it is about creating and implementing curriculum that is student centered.

Museums have the lucky position of being outside of the school’s systems.  They don’t have the same rules and museum experiences don’t end in grades.  We don’t know who is the smart student, the weird kid, or the screw up.  A good museum educator takes all of the kids where they come, and brings them all into the experience.  On an even footing, but in a totally different learning experience, a totally different kid might find themselves as the smart kid.  In museums, K-12 classrooms get the chance to visit an alternate learning universe, if it is even for one hour.

I was asked to me an oracle of the future of education.  I think there are some big issues, such as competency-based education and the complete restructuring of the grade-level system.  I think museums, with their high-quality digital tools, apps, and powerful search engines, will be poised to be right there at the horizon of education.  But, I am more focused on the closer targets.  In the short term, I am focused on how to deepen engagement through multi-visit experiences, as well as the ways that after school education can be impacted by museums. Also, I am interested to think about the ways that museums can use technology to augment K-12, such as through distance learning, online learning, and simulations.

Finally, individualized learning is already happening every where.  Phones are tools for learning and creativity.  Museums can employ them in gallery spaces with students. But, this requires the staff being comfortable with these tools and finding authentic ways to use them.  Taking the students lead, so allowing them to search on their phones when they are researching something in the galleries, is a great way to use mobile as a tool.